Structuring content

Design content with a structure that helps the user navigate and understand.

  • Types of structure

    Structure supports the user as they search for information. Use the type of structure that suits the content and how people will need to consume it.

  • Headings

    Headings help users scan content and find what they need. Organise content using clear heading levels. Begin each heading with keywords and keep it to the point.

  • Links

    Links can help users navigate content. Include links when they support user journeys and for search engine optimisation. Write link text that is accurate and accessible.

  • Lists

    Lists make it easy for users to scan and understand a series of items. Structure and style lists with the user in mind. Set up grammatical structure for list items with a lead-in.

  • Paragraphs

    One idea per paragraph helps users absorb information. Organise them under headings to help users scan the content. Write short paragraphs, each with a topic sentence.

  • Tables

    Tables provide a structure for complex and detailed information. Design accessible tables and organise data so it’s easy for users to scan.

  • Text boxes and callouts

    Text boxes, pull-quotes and sidebars draw attention from body text. Make sure they are accessible to everyone.

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