Use this guidance to create content that’s clear and findable.
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User research and content
Only create content that meets a need. Find out about users and their needs through user research.
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Clear language and writing style
Use plain language. Write short and simple sentences in active voice.
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Findable content
Write and design content that is easy for the user to find with a search engine.
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Editing and proofreading
Editing and proofreading help ensure consistency so content meets user needs and expectations.
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Security classifications and protective markings
Use protective markings for government information. Follow your organisation’s procedures to add them. Use the capitalisation style shown in the Protective Security Policy Framework (PSPF). The use of all capitals in PSPF markings is standard practice internationally. It is an exception to the Style Manual principle of minimal capitalisation.