Home Format, writing and structure Format, writing and structure Use this guidance to create content that’s clear, inclusive, accessible and findable. Content formats Blogs Easy read Emails and letters Forms Images Periodicals Reports Tables Social media Video and audio Clear language and writing style Plain language and word choice Sentences Types of words Voice and tone Inclusive language Aboriginal and Torres Strait Islander peoples Age diversity Cultural and linguistic diversity Gender and sexual diversity People with disability Structure Types of structure Headings Links Lists Paragraphs Text boxes and callouts Findable content Understanding search engines Keywords and search engines On-page optimisation
