Clear language and writing style

Use plain language. Write short and simple sentences in active voice.

  • Plain language and word choice

    Plain language can express complex ideas. Engage people with words they can understand quickly: use the list on this page. Clarify expressions people might be unfamiliar with.

  • Sentences

    Clear sentences in active voice improve readability. Keep sentences short to help people scan content.

  • Voice and tone

    Writing style is a result of voice and tone. Adjust your style to meet user needs. It influences whether and how people engage with content.