Use plain language. Write short and simple sentences in active voice.
Plain language and word choice
Plain language can express complex ideas. Engage people with words they can understand quickly: use the list on this page. Clarify expressions people might be unfamiliar with.
Clear sentences in active voice improve readability. Keep sentences short to help people scan content.
Voice and tone
Writing style is a result of voice and tone. Adjust your style to meet user needs. It influences whether and how people engage with content.