Findable content

Write and design content that is easy for the user to find with a search engine.

  • How people find information

    Design content based on the ways users find information.

  • Understanding search engines

    Metadata, keywords and page structure are important. Write and design content so users can easily find it with search engines and voice search.

  • Keywords and search engines

    Keywords reflect core ideas and topics in content. Choosing the right keywords will support people’s ability to find the content they need when they search for it online.

  • On-page optimisation

    Make content easy for people to find using search engines. Include keywords in URLs, metadata and content. Create accessible links to high-quality content.

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